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Full-Stack Applied AI & Systems Engineer. Steerable agent infrastructure, high-performance visual instruments, and evaluation suites that hold up in production.

Get in touch!
Classical marble bust wearing a virtual reality headset
Full-page screenshot of the Grower AI marketing dashboard, showing budget optimization, automated reporting, and task management modules

GrowerAI

GrowerAI

Grower is a cutting-edge AI-powered marketing platform designed with a user-first approach, focusing on streamlining operations, analyze performance, and drive ROI through advanced automation and insights.

AI Marketing Platform

2024

Web Design

Illustrated character presenting GrowerAI's profit and cost panels

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THE PLAN

Crafting unique solutions for Grower's UX

Empathy in Design

Deep user research was crucial for understanding diverse personas, uncovering pain points, and delivering features that truly address user needs.

Learn more about Grower
GrowerAI channel performance screen: campaign table with impressions, conversions and cost columns
Isometric illustration of the Meta advertising platform integration
Isometric illustration of a vault and stacked coins representing GrowerAI's budget safeguards
GrowerAI reports snapshot: click-through rate and conversions charted over time

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ABOUT THE PROJECT

The Creative Force Powering
Grower's Vision and Innovation

At its core, Grower is the result of meticulous UX and product design, merging technical innovation with an understanding of user needs. The platform’s intuitive interfaces, seamless workflows, and actionable analytics are designed to help users navigate complex marketing tasks effortlessly.

The UX focuses on creating a scalable design system that accommodates diverse user personas, from marketing managers to executives, ensuring accessibility and functionality across all levels of expertise.

GrowerAI campaign group dashboard: budget overview, allocation and performance

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PROJECT GOALS

Optimize User Workflows:

Develop intuitive, time-saving processes to help users complete tasks efficiently and focus on strategic goals.

Create Scalable Experiences:

Design adaptable systems that grow with user needs, accommodating everything from small teams to enterprise-level operations.

Illustrated character alongside GrowerAI's suggested recommendations panel

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LEARNINGS

Future-Proofing the Platform

Anticipating user growth and technological changes enabled designs that remain relevant and scalable long-term.

Balancing Functionality and Simplicity

Striking the right balance between robust features and ease of use was critical to maintaining user engagement

GrowerAI suggested personas: audience cards with role and targeting notes
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