HOVI DIGITAL LAB
Owning client architecture and multi-agent pipeline orchestration behind GrowerVision PRO, across enterprise accounts in Europe and the Middle East.
AI Marketing Operations
2021–2024
Technical Leadership
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THE ROLE
Leading the teams and the pipelines behind GrowerVision PRO
Senior Software PM & AI Solutions Architect
Hovi Digital Lab built GrowerVision PRO, an AI-driven marketing-operations platform on a microservice architecture. My role sat across three things at once: leading the cross-functional engineering teams delivering the platform, orchestrating the multi-agent pipelines that powered it, and owning the client-facing side — discovery, architecture reviews and technical pre-sales — for accounts across Europe and the Middle East.
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WHAT I OWNED
What I owned
Client discovery & architecture reviews
Owned technical discovery conversations and architecture reviews directly with customer engineering teams across accounts in Europe and the Middle East — not handed a spec, but present for the conversation where the problem got defined.
Multi-agent pipeline orchestration
Orchestrated the multi-agent pipelines behind GrowerVision PRO for content scoring, campaign analytics and lead evaluation — when a customer asked why a score came out the way it did, the answer was mine to give.
Technical pre-sales
Ran the technical half of pre-sales: translating what the platform could actually do into what an enterprise marketing-operations buyer needed to hear, for accounts spanning Europe and the Middle East.
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WHERE IT CONNECTS
The product story has
its own page
GrowerVision PRO's flagship product, GrowerAI, has its own case study covering the product itself — this page is the leadership and architecture side of the same engagement, not a retelling of it.
SPRKL & Freebird
Platform Engineering