SPRKL & FREEBIRD
High-concurrency reservation engines, real-time multimedia tooling and mobile API services for a Beirut-based VIP concierge platform.
VIP Concierge Platform
2019–2022
Platform Engineering
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THE ROLE
Three years as tech lead across SPRKL and Freebird
Senior Software & Multimedia Engineer / Tech Lead
Building the platform engineering underneath a booking-and-concierge product: reservation systems that had to hold up under concurrent demand, real-time multimedia tooling, and the mobile API layer the client apps ran on.
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TECHNICAL FOCUS
Technical focus
High-concurrency reservation engines
Built the reservation systems handling VIP concierge bookings under real concurrent load — the kind of enterprise integration that teaches what an integration actually costs once real traffic hits it.
Real-time multimedia tooling
Built the real-time multimedia tools supporting the concierge product experience.
Mobile API services
Built and maintained the mobile API services the concierge apps ran on.
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WHERE IT CONNECTS
The brand work sat
on top of this
The Pellini brand and social-campaign work was delivered during this same engagement, on top of this platform — a separate deliverable for a separate client, built while this was the day job.
This page covers the platform engineering itself, not the client brand work built on top of it.
The Human–Agent Experience Layer
Case Study